social media optimisation

Showcase Your Brand Online With Social Media
Optimization

 

Social media optimization (SMO) is the use of social
media networks to manage and grow an organization’s message and online
presence. As a digital marketing strategy, social media optimization can be
used to increase awareness of new products and services, connect with
customers, and mitigate potential damaging news.

For many years, search engine optimization (SEO) was the
standard for digital marketing efforts. While social media optimization and
search engine optimization have similar goals—to generate web traffic and
increase awareness for a company’s website—search engine optimization is the
process of increasing the quality and quantity of website traffic by increasing
the visibility of a website or a webpage to users of a web search engine,
especially Google.

More recently, social media marketing has come to the
fore, at times converging with SEO and in some instances replacing it as the
most effective way to strengthen a brand, conduct lead generation, increase a
company’s visibility in the online space, and connect to an audience. Various
social media platforms can be used for digital marketing, including Facebook,
Twitter, Instagram, Snapchat, YouTube, Pinterest, and TikTok.

Social media optimization often directs the public from
these social media platforms to the company’s website, where more information
can be provided. For example, a campaign to raise awareness about a new
automobile on social media may direct the visitor to a company webpage that
provides information about where local dealerships are located and how to
schedule a test drive.